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Keywords: Intention to continue using running apps
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1550–1571.
Published: 11 November 2024
...Hemin Song; Kyungyeol Anthony Kim; Yuchen Guo; James J. Zhang Purpose Given the potential benefits of gamification in running apps, it is necessary to explore the impact of users’ gameful experience on their intention to continue using running apps. This study aims to empirically investigate...
