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Keywords: Intention to pay a premium
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1211–1229.
Published: 29 November 2023
... and CFC immediate on the intention to buy and between NEP and the intention to pay a premium. Research limitations/implications The study only covers electric cars, and therefore further testing of these relationships is required in the context of other forms of environmentally friendly transportation...
