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Keywords: Intention to purchase
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1017–1035.
Published: 13 November 2017
...Mohammad Iranmanesh; KrishnaSwamy Jayaraman; Suhaiza Zailani; Seyed Mohammadreza Ghadiri Purpose The purpose of this paper is to investigate the effects of consumers’ perceptions towards volume discount (VD) benefits on their intention to purchase grocery products under this scheme using deal...
