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Keywords: Intention to recommend
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 182–197.
Published: 08 January 2018
...Sheng Yen Lee Purpose The purpose of this paper is to study the effects of relationship marketing factors of sports centers on commitment to relationship and intention to recommend. Design/methodology/approach A statistical survey was conducted for quantitative research, and in-depth...
