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Keywords: Intentions to reduce food waste
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 01 September 2026
... in China were recruited. Findings Experiment 1 (N = 196) confirmed that retro packaging significantly influences consumers' intentions to reduce food waste, with groundedness and perceived efforts acting as parallel mediators. Experiment 2 (N = 260) replicated these results...
