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Keywords: Intentions to trust
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 758–783.
Published: 09 November 2015
...Gurjeet Kaur; Tahira Khanam Quareshi Purpose – The purpose of this paper is to explore reasons for not buying products through online. The study also tries to explain the relationship between intentions to trust (IT) and online purchase intentions. Design/methodology/approach – Data were...
