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Keywords: Inter-brand similarity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 307–322.
Published: 21 February 2022
...Eugene J. S. Won; Yun Kyung Oh; Joon Yeon Choeh Purpose This study aims to provide a way to derive inter-brand similarities from user-generated content on online brand forums, which enables the authors to analyze the market structures based on consumers' actual information searching and sharing...
