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Keywords: Inter-platform information sharing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1847–1867.
Published: 09 September 2025
...-platform and s-platform will share all consumer information; when the advertising targeted accuracy is high, the e-platform and s-platform will not share consumer information. Originality/value This paper provides insight into the inter-platform information sharing strategy via social login considering...
