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Keywords: Interactivity
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Journal Articles
Emotional responses in online social interactions: the mediating role of flow
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1599–1617.
Published: 13 September 2022
...Carolina Herrando; Julio Jiménez-Martínez; Maria José Martín-De Hoyos; Kiyoshi Asakawa; Kazuo Yana Purpose Drawing on the three flow-channel model and the stimulus–organism–response model, this research aims to understand how the influence of interactivity on purchase intention is mediated...
