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Keywords: Internal CSR
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–27.
Published: 03 February 2026
...) and internal CSR (prioritizing employees) jointly influence firm performance. Design/methodology/approach The paper employs a dual-method design, using secondary data from 918 Chinese listed firms' CSR reports, financial databases and survey data from 232 middle managers. Heckman's two-stage model...
