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Keywords: International advertising
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Journal Articles
Emerging masculinities in Chinese luxury social media marketing
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 721–745.
Published: 25 November 2019
... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only China Masculinity Marketing in China International advertising Social media marketing Luxury fashion brands Hegemonic and hybrid masculinity Male gender roles Luxury fashion marketing...
Journal Articles
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 631–654.
Published: 06 September 2013
... International advertising Consumer behaviour Cultural values Customer orientation Advertising Researchers argue that consumers view the world around them in terms of three factors: time, space, and possessions. Although there has been some recent surge in the studies investigating consumers' time...
