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Keywords: International consumer behaviour
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 370–392.
Published: 10 April 2017
... the brand’s image and lifestyle through the pop-up shop design. Consumption values Consumer behaviour Cultural values International consumer behaviour Consumer experience management Today’s consumer wants value enhancing, memorable marketing experiences that “dazzle their senses, touch...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 717–734.
Published: 09 November 2015
.... Dr Anil Mathur can be contacted at: anil.mathur@hofstra.edu © Emerald Group Publishing Limited 2015 Research methods Scale development International consumer behaviour Religion is an influential and integral component of culture that permeates lives in all societies in the world...
