Keywords: Internet
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 305–327.
Published: 30 March 2012
.... Advancements in computer technology and the increasing use of the internet have made e‐commerce an indispensable part of the virtual space. With the expansion of e‐commerce, a rapidly increasing number of firms have been launching e‐shopping malls. The volume of e‐commerce transactions has also been increasing...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (4): 455–474.
Published: 02 October 2009
...James B. Wiley; Vallen Han; Gerald Albaum; Peter Thirkell Purpose The paper's aim is to illustrate the use of a technique that can help researchers choose which techniques, and at what level, to employ in an internet‐based survey. Design/methodology/approach A screening experiment, designed...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (2): 190–210.
Published: 28 March 2008
...Hoang Thi Phuong Thao; Fredric William Swierczek Purpose The purpose of this paper is to investigate how small and medium‐sized travel agencies as business customers perceive the benefits and barriers of Internet use that related to the development of a positive relationships and loyalty...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2007) 19 (2): 127–144.
Published: 03 April 2007
...Vinh Nhat Lu; Craig C. Julian Purpose This study seeks to examine the empirical link in export market ventures of the relationship between the internet (when it is used for communication, networking, market research, sales, image enhancement, cost reduction and competitive advantage purposes...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2007) 19 (1): 57–74.
Published: 16 January 2007
...Wen Gong; Zhan G. Li; Rodney L. Stump Purpose This study seeks to investigate the role and effect of national culture on internet use and access across countries and whether this is moderated by socio‐economic factors, specifically levels of education. Design/methodology/approach Hofstede's...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2006) 18 (1): 29–42.
Published: 01 January 2006
...Tho D. Nguyen; Nigel J. Barrett Purpose This study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets. Design/methodology/approach A sample of 144 export firms in Vietnam was surveyed to test the model. Structural equation...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (3): 68–83.
Published: 01 September 2004
...Xiaodong Wong; David C. Yen; Xiang Fang China became the second largest Internet market and the biggest mobile phone market in the world in 2002. It is estimated that with China’s entry to the WTO, its commitments to liberalization in the telecommunication and financial services sectors will spur e...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2001) 13 (4): 3–18.
Published: 01 December 2001
... of on-line marketing channels: commercial on-line services and the Internet (Armstrong and Kotler, 2000). The on-line marketing products include Catalog Centre, Personalization Centre, Marketing Studio, and Syndication Centre (Messmer, 2000). Many companies take one or more products that fit Internet-style...

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