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Keywords: Internet of things
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3800–3821.
Published: 02 May 2025
...Congcong Pan; Wenbin Lu Purpose To explore how ecosystem brands can build competitive advantages through innovative mechanisms in the era of the Internet of Things (IoT), using Haier as an exploratory case study. Design/methodology/approach Based on the background of the IoT, taking Haier’s...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1837–1853.
Published: 06 February 2024
... on AT and the UI of SHs. To achieve this goal, this study specifically discussed the following research questions: 25 09 2023 14 12 2023 15 01 2024 15 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Internet of things Smart...
