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Keywords: Internet retail
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 393–408.
Published: 10 April 2017
... Licensed re-use rights only Brand management Consumer experience management Choice modelling Internet retail Pure online shopping has increased in popularity in recent years for consumers because of its ease of operation when used to search and/or purchase multiple brands or products...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 433–460.
Published: 15 June 2012
.... It is also a study which examines the behaviour of organisational buyers. Also actual reported online purchases are investigated rather than just intent. Steven D'Alessandro can be contacted at: steven.dalessandro@mq.edu.au © Emerald Group Publishing Limited 2012 Internet marketing Internet...
