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Keywords: Intimate self-disclosure
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 06 April 2026
... of intimate self-disclosure (ISD). Design/methodology/approach Data were collected from 497 followers of L-SMI on Instagram and YouTube. Structural equation modeling (SEM) was employed to assess relationships among authenticity, SMBE, brand love and ISD. Findings Perceived authenticity positively...
