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Keywords: Invoke science
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 09 September 2025
...Xiaohe Dai; Zhiyuan Huang; Li Wang Purpose This research aims to examine the impact of invoking science by artificial intelligence (AI) customer services on purchase intentions. Design/methodology/approach Four between-subjects experiments, with invoking science as the independent variable...
Includes: Supplementary data
