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Keywords: Job enthusiasm
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 773–790.
Published: 27 September 2023
...) by incorporating the effects of job enthusiasm and transformational leadership. Design/methodology/approach A questionnaire survey is conducted. A total of 511 questionnaires are received from Taiwan's life insurance salespeople. Partial least squares (PLS) regression is used to test the hypotheses...
