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Keywords: Key demographics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 359–377.
Published: 20 February 2019
...Khurram Sharif; Norizan Kassim; Mohd Nishat Faisal Purpose The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers’ Domains of Living (DoL). DoL were broken down into being, belonging and becoming domains...
