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Keywords: Knowledge-based
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1257–1276.
Published: 08 August 2025
.../approach An innovative performance model was developed by integrating orientation, cooperation and orchestration (OCO) theory, the knowledge-based view and diffusion of innovation (DOI). Empirical data were gathered from travel agencies in Taiwan, and the model was evaluated using the partial least...
