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Keywords: Korean cosmetics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 386–405.
Published: 17 September 2019
... country image and global consumers’ materialism level on the quality evaluation of Korean cosmetics among consumers in four countries. Design/methodology/approach Data from 900 participants were collected from consumers aged 20 or older living in economically developed countries (the USA and France...
