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Keywords: LED light bulbs
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 927–951.
Published: 19 October 2018
... products such as energy-efficient LED light bulbs. Design/methodology/approach A self-administered questionnaire comprising a total of 29 items was employed over a sample of 272 respondents. The structural equation modeling using partial least squares was used for data analysis. Findings...
