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Keywords: LGBTQIA+ social media influencers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 06 April 2026
...Kriti Swarup; Anshul Mathur; Durgesh Agnihotri; Sahil Gupta; Neera Jain; Pallavi Chaturvedi Purpose This study aims to examine how LGBTQIA + social media influencers' (L-SMI) perceived authenticity affects Gen Z social media brand engagement (SMBE) and brand love and tests the moderating role...
