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Keywords: Labelling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (4): 540–554.
Published: 02 October 2009
...Amelia Yuen Shan Au‐Yeung; Jessica Lu Purpose The purpose of this paper is to establish an understanding of the development of retailers' views on own label in Taiwan. In particular, the study aims to investigate the extent to which the development of retailers' own label in the region resembles...
