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Keywords: Las Vegas
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1956–1975.
Published: 18 November 2021
..., such as regulations, licenses and goodwill leading to imperfect competition (Joshi and Hanssens, 2010). Our hypothesis for this backfire effect of advertising in casino industry can be summarized based on the three reasons presented below: In the case of the casino industries in Macau and Las Vegas...
