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Journal Articles
Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1956–1975.
Published: 18 November 2021
... in the context of the casino industry from Macau in China and Las Vegas in the United States – the two largest casino jurisdictions in the world – to test the relationship between advertising expenditure and firms' intangible value. Macau is the only jurisdiction in China that allows casino gambling since...
