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Keywords: Latent profile analysis
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Journal Articles
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3553–3570.
Published: 16 July 2024
... the online shopping experience. Design/methodology/approach We collected questionnaire data from 1,399 respondents engaged in online shopping, including 65% females with an average age of 29.9. Latent profile analysis tested the hypotheses, using Mplus 8.3. Findings The online shopping experience...
Journal Articles
Consumption attitudes and behaviors in Asia: a “discovery-oriented” fresh look
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 559–575.
Published: 22 June 2021
... Asian consumers in 10 culturally varying markets, using latent profile analysis (LPA) to identify the consumption profiles. Findings The findings empirically demonstrate that the two profiles are “inner-directed nationalistic frugals” (IDNF) and “outer-directed self-eekers” (ODSS). IDNF consumers...
Includes: Supplementary data
