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Keywords: Leadership
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (1): 39–56.
Published: 11 January 2011
... the influence of social identity and social context on the formation of loyalty. Cleo Mitchell can be contacted at: cleo.s.mitchell@gmail.com © Emerald Group Publishing Limited 2011 Marketing strategy Customer loyalty Influence Leadership Consumer behaviour A conventional...
