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Keywords: Life history strategies
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2217–2234.
Published: 15 September 2025
... strategies. Guided by cognitive dissonance theory and conservation of resources theory, the research addresses two core questions: (1) Does peer suicide reduce self-improvement product preferences via perception of meaninglessness? (2) How do life history strategies moderate this relationship? Design...
