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Keywords: Linguistic error
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1799–1821.
Published: 14 February 2020
... reviews are connected to linguistic errors, such as spelling and grammar and argument errors, how such errors intensify the likelihood that messages will be misunderstood, and how these misunderstandings affect customers' responses. Design/methodology/approach A structured questionnaire was employed...
