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Keywords: Live stream shopping
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2145–2165.
Published: 08 September 2025
... Social media Live stream shopping Influencer marketing Social media influencers Purchase intention Aviation Science Foundation of China 2018ZG51059 Fundamental Research Funds for the Central Universities 501XYGG2024108016 http://dx.doi.org/10.13039/501100012226 Funding...
