...Yong Wang; Meijun Meng; Yang Li; Qingjie Zhou; Bofeng Cai; Shuo Chen; Dandan Yang Purpose This research aims to explore how consumers' local brand choices differ between air-polluted days and clean days, and why the difference occurs. Design/methodology/approach Two studies were conducted...

... Group Publishing Limited Licensed re-use rights only Indonesia Brand origin Brand origin recognition accuracy Foreign brands Laptop Local brands Country of origin (COO) is one of the most essential extrinsic cues used by consumers in evaluating a brand or a product (Han and Terpstra...

... and local brands co‐exist in many regions of the world today, this study, by examining two Asian cultures, examines the impact of personality traits and values on individuals' intentions to purchase global versus local brands. The authors also investigate the role of priming (local versus global cues...