... revolutionized business operations radically, including marketing and logistics. In order to explore the transformative impact of generative AI on these two domains, this article discusses the opportunities, challenges and research agendas in the specific areas of consumer buying behavior, business-to-business...

... on the relevance of the metaverse in marketing and logistics domains. To provide a narrow focus on how the metaverse is related to marketing ethics, we call attention to the metaverse that happens at the intersection of Web 3.0, which is built on blockchain architecture and enables an unprecedented level...

... performance and explain how market orientation impacts certain aspects of organisational behaviour which in turn lead to the performance of service firms. Design/methodology/approach The data set comprises 108 responses of senior managers within the logistics sector. The multi-level sequential mediation...

...Fei Du; Sheng Ang; Feng Yang; Chenchen Yang Purpose The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight price, service level (delivery speed), and service coverage. Design...

... as a location for Thailand’s logistics hub, particularly for retail or fast-moving consumer goods business in Thailand. Figure 1 Freight rate pattern However, in the downloaded table, intra-distance within a province (i.e. from Loei to Loei) was conventionally measured as 0. The 0 value...

...Vinh Van Thai; Devinder Grewal This paper presents the outcomes of a study of the choice of location for distribution centres in logistics operations. A conceptual frame work of location selection for distribution centre is worked out through three main stages. At the first stage, a general...

... in inconclusive evidence. This paper examines the marketing practices and investigates the marketing strategy‐business performance relationship across logistics companies in the Asia‐Pacific region. The exploratory analysis suggests a positive relationship between market segmentation and performance...

...Yim‐Yu Song; Thomas E. Maher; Joel D. Nicholson; Nicholas P. Gurney Looks at the problems of logistics in military operations and today’s commercial businesses. Traces the development of logistics management from a subordinate activity within a product producing entity to its performance...

...Alan Stabler Provides a critique of the present state of the art of productivity and performance measurement and management in logistics. The nature of logistics makes normal measures of productivity, based on an output/input concept, not always appropriate. Indicator or proxy approaches can...