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Keywords: Logit regression analysis
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 114–128.
Published: 09 January 2017
... survey was sent to 4,417 apparel manufacturers in Japan of which a total of 1,211 were deemed usable (response rate of 27.47 percent). Logit regression analysis was then employed to identify factors affecting the own brand strategies adopted by Japanese apparel manufacturers. Findings The main...
