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Keywords: Logo frame
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 13 March 2026
...Lijing Zheng; Yi Zhu; Chenwei Li Purpose Consumer perceived brand ethicality is a key driver of marketplace success. This article investigates whether a subtle visual cue – logo frames – can shape such perceptions. It also investigates the mediating role of associations with boundaries and self...
Includes: Supplementary data
