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Keywords: Long interview
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 297–308.
Published: 09 April 2018
... markets Content analysis Thematic analysis Rural marketing Focus group discussions Long interview It is estimated that by the year 2017, the Indian rural economy would touch the one trillion US dollar mark, and by the year 2020, the middle-income consumers in the Indian Rural market would...
