.../methodology/approach By leveraging data from 496 franchisees in South Korea, our investigation meticulously delineates the unique contributions of these bonding strategies in enhancing franchisee’s social and economic satisfaction, building trust in franchisors and fostering long-term orientation among...

...Cong Doanh Duong; Thi Loan Le; Eun-Mi Lee; Katarzyna Gadomska-Lila Purpose This cross-culture study aims to investigate how two cultural values, collectivism (COL) and long-term orientation (LTO), integrate with each other to trigger green consumption. Design/methodology/approach Using data...

... of relational benefits-commitment-long term orientation in a business-to-business context. Design/methodology/approach Data were collected from MCAs of three leading companies in the food distribution business. The survey used established scales to measure the relational benefits (core, operational, social...

.../methodology/approach A survey of 316 Vietnamese consumers was conducted to investigate their ethically minded behaviours. Findings The SEM analyses reveal a significant impact of long-term orientation on EMCB, whereas spirituality has no impact. Collectivism, attitude to ethically minded consumption...

...Jiyoung Hwang; Jae-Eun Chung; Byungho Jin Purpose – This study aims to examine unique cultural influences in the context of buyer-supplier relationships in a Confucian culture. The paper identifies whether and how long-term orientation (LO), an inherent value of Confucianism, is an antecedent...