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Keywords: Luxury fashion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–23.
Published: 07 October 2025
...Yin Zhu Jin; Jia Heng Li; Garim Lee; Tae Hyun Baek Purpose This study addressed how Chinese consumers perceive and evaluate AI-designed luxury fashion products compared to human-designed alternatives, with a particular focus on the roles of prior brand purchase experience and perceived brand...
