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Keywords: Luxury items
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (3): 406–420.
Published: 08 June 2015
... a significant part of the society (Luvaas, 2013). Indonesia Self-congruity Fashion consciousness Fashion marketing Luxury items Prestige brands Generation Y (Gen Y) consumers represent an important segment with nearly $69 billion in discretionary spending every year (Wong, 2010). Studies...
