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Keywords: MBA
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 2939–2955.
Published: 18 March 2025
...Desmond Doran; Kevin Grant; Thuy Chung Phan Purpose This paper explores the antecedents of luxury branding for Executive MBA programmes delivered at business schools in the UK. We detail the factors and precedents that are fundamental to designing luxury branded MBA programmes and present...
