..., such as regulations, licenses and goodwill leading to imperfect competition (Joshi and Hanssens, 2010). Our hypothesis for this backfire effect of advertising in casino industry can be summarized based on the three reasons presented below: In the case of the casino industries in Macau and Las Vegas...

...Matthew Tingchi Liu; Shiying Dong; Sara Kit Peng Chang; Francis Tan Purpose The purpose of this study is to summarize the factors that result in V-shape rebound of Macau gambling industry's from 2014 to 2019. Both internal and external factors are examined and discussed by representatives from...

...Matthew Tingchi Liu; Tina Tsing Gya Chang; Edmund H. N. Loi; Andrew Chi Hong Chan Purpose – The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau...