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Keywords: Macau
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Journal Articles
Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1956–1975.
Published: 18 November 2021
... in the context of the casino industry from Macau in China and Las Vegas in the United States – the two largest casino jurisdictions in the world – to test the relationship between advertising expenditure and firms' intangible value. Macau is the only jurisdiction in China that allows casino gambling since...
Journal Articles
Macau gambling industry's quick V-shape rebound from 2014 to 2019
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 449–473.
Published: 12 May 2020
...Matthew Tingchi Liu; Shiying Dong; Sara Kit Peng Chang; Francis Tan Purpose The purpose of this study is to summarize the factors that result in V-shape rebound of Macau gambling industry's from 2014 to 2019. Both internal and external factors are examined and discussed by representatives from...
Journal Articles
Macau gambling industry: current challenges and opportunities next decade
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2015) 27 (3): 499–512.
Published: 08 June 2015
...Matthew Tingchi Liu; Tina Tsing Gya Chang; Edmund H. N. Loi; Andrew Chi Hong Chan Purpose – The viewpoints from industry briefly review the success in last decade, analyze what challenges and difficulties came across currently and forecast opportunities/development in next decade of Macau...
