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Keywords: Machiavellian
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1270–1285.
Published: 20 November 2020
... of the study is to understand how ethical views may vary among different groups of people segmented on grittiness. Our key argument is that grittier segment is more inclined towards Machiavellian factors (amorality, desire for control, desire for status, distrust of others) and materialism. Design...
