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Keywords: Made in Italy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 916–932.
Published: 01 August 2025
... and opportunities of DPPs in Italy’s fashion industry, emphasizing the necessity of third-party certifications, consumer education and behavioral shifts to enhance the “Made in Italy” value. It highlights that blockchain alone does not guarantee transparency without these complementary measures. Eleonora Acciai...
