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Keywords: Manufacturer encroachment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 24 August 2026
... supply chain members and offering practical managerial implications for firms in formulating channel and market expansion strategies. Supply chain management Manufacturer encroachment Downstream entry Asymmetric market © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3317–3333.
Published: 18 July 2024
...Zijian Zhang; Yuanying Xu; Lijiao Meng; Renjie Luo; Jun Huang Purpose This paper investigates the dual interactive effects of manufacturer encroachment on the supply chain and retailer provision of retail services. Design/methodology/approach Consider a supply chain dominated by manufacturers...
