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Keywords: Marketer-generated photographs
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Journal Articles
The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2145–2163.
Published: 02 January 2023
... photographs in this study (Hunter and Cannon, 2016 ; Mikalef et al., 2020). In this study, according to the difference of contents, marketer-generated photographs can be divided into two categories: room-related and scene-related photographs (Önder and Marchiori, 2017 ; Xiang et al., 2019...
