...I Made Sukresna; John Hamilton; Singwhat Tee Purpose – Paired channel relationship constructs are used to conjointly compare the perspectives of Indonesian manufacturers and their connecting distributors when engaging and relating across each shared marketing channel. The purpose of this paper...

... the manufacturer encroaches. Consumer behaviour Marketing channels Channel management Distribution channels and markets Marketing In today's business world, many manufacturers, in different industry segments, have opened their own distribution channels (which can take either bricks-and-mortar...