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Keywords: Marketing competitiveness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 1015–1030.
Published: 14 November 2016
... Marketing in developing countries Business education Marketing competitiveness Figure A2 Factor 2: educational experts’ reports for globalized marketing curriculum development Factor 3 (see Figure A3) shows the pre-establishing and post-implementing results from the EU. The highest...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 583–598.
Published: 31 August 2012
... Publishing Limited 2012 Pakistan Consumer behaviour Brand loyalty Marketing competitiveness Relationship marketing Erdem and Swait (2004) have proposed trustworthiness, expertise and attractiveness as the three constituents of credibility. A trustworthy brand is the brand which...
