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Keywords: Marketing investment
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Journal Articles
The impact of firm-retail investor interaction on marketing investment: evidence from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–28.
Published: 20 April 2026
...Shiquan Wang; Shuang Liu Purpose In the digital era, firm-retail investor interaction has been proven to play a vital role in corporate strategies, yet how it will affect firms' marketing investment remains unknown. This study aims to explore the effect of firm-retail investor interaction...
