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1-4 of 4
Keywords: Marketing management
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–27.
Published: 02 December 2025
... innovation of meaning. Innovation of meaning Design-driven innovation Product design Product color Product development strategy Marketing management Japan Society for the Promotion of Science 22K01628 http://dx.doi.org/10.13039/501100001691 Funding: The work was supported...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 764–779.
Published: 24 June 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Luxury brand management Luxury consumer behavior Luxury product management Branding strategies Brand personality Marketing management Envision a Bentley automobile fully conceptualized...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1516–1531.
Published: 21 June 2019
... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing management Pricing Consumer perception Price plays an important role in consumers’ decision-making processes; for this reason, price-related promotions are common...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2007) 19 (2): 145–167.
Published: 03 April 2007
... to differences in marketing environmental factors across country markets (Erramilli and Rao, 1993 ; De Búrca et al., 2004). International marketing Standardization Marketing management Industrial marketing Australia New Zealand Research on international marketing standardisation...
