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Keywords: Marketing mix
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Journal Articles
A proposed method for the development of marketing mix of the tea drink market
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (1998) 10 (1): 3–21.
Published: 01 April 1998
...Couchen Wu; Shwu‐Ing Wu Explores ways of developing the marketing mix for the market in drinking tea, rejecting a number of existing marketing mix models. Adapts methods popular in product design and applies them to the marketing mix of the tea‐drinking market. Uses Suh’s principle of product...
