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Keywords: Mathematical modelling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (2): 211–226.
Published: 28 March 2008
... Relationship marketing Mathematical modelling Universities Strategic alliances Carolin Plewa can be contacted at: carolin.plewa@adelaide.edu.au The primary reasons for the importance of trust for research‐oriented relationships such as UIRs are their inherent characteristics of risk and search...
